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Lone Ranger

 

 

 

 

Horns blast from the rousing “cavalry charge” finale of
Rossini’s "William Tell Overture."

Thundering drumbeats lead into the frantic gallop of horse's hoofs.

Lone Ranger's famous cry:
Hi Yo Silver! Away"

Shots ring out.

Announcer Fred Foy's breathlessly proclaims:
A fiery horse with the speed of light, a cloud of dust, and a hearty 'Hi-Yo, Silver!'

The Lone Ranger!

Music: Cavalry Charge

Announcer Foy:
The Lone Ranger, with his faithful Indian companion, Tonto, the daring and resourceful masked rider of the plains led the fight for
law and order in the early West.

Nowhere in the pages of history can one find a greater
champion of justice.

"Return with us now to those thrilling days of yesteryear.

From out of the past come the thundering hoof beats of the great horse Silver!

The Lone Ranger rides again!

Lone Ranger:
Get-ee Up, Big Feller! Get-ee Up!

Music: Cavalry Charge

Announcer Foy then sets scene for episode . . .
 


THE LONE RANGER IS PERHAPS THE WORLD'S BEST KNOWN WESTERN HERO and, no doubt, that popularity is the reason that the above introduction can be recited by most of the world's population. The radio program responsible for this fame was only heard from 1933 to 1956 but movies, comics, a myriad of products, television and radio reruns have kept the character alive and won new admirers over the intervening years. The show was billed as a juvenile program but was extremely popular with adults as well. Surveys at the time indicated that over half of the show's audience were adults.

The first of 2,956 episodes of The Lone Ranger premiered on WXYZ-Detroit radio January 30, 1933. Later shows were aired on the Mutual Broadcasting System radio network and then on NBC's Blue Network, which became ABC. The final new radio episode of the Lone Ranger was aired on September 3, 1954.

Throughout his long history, The Lone Ranger was held to a strict code of behavior (See below for The Lone Ranger Creed and the guidelines mandated by his creators). Listeners, by design, saw a level-headed pursuer of justice, not some vigilante who wildly blasted his trademark silver bullets off saloon ceilings and canyon walls. Furthermore, the Lone Ranger would never shoot to kill; and in more than one episode described his action in these words:  “I’ll shoot if I have to but I’ll shoot to wound, not to kill. If a man must die, it’s up to the law to decide that, not the person behind a six-shooter.”

Originally, the character's true identity was not revealed in the stories though it was hinted that behind the mask might be a historical Western hero, such as Wild Bill Hickok. After a preliminary version of the character's now-standard origin appeared in the Republic movie serial of 1938, elements of the film’s story were worked into the radio series.

For the first ten episodes, however, the Ranger rode alone. That posed a problem for creating dialogue according to writer Fran Striker, "The Lone Ranger had nobody to talk to if he was a lone ranger so it was suggested they create a sidekick for [him]. Script Eleven introduced Tonto. And [he] was developed solely for the purpose of giving the Lone Ranger someone to talk to."

It should be pointed out that Tonto was the Lone Ranger’s equal, not a subservient sidekick; but his pidgin English clouded that fact. This portrayal proved frustrating to television’s Tonto, Jay Silverheels, the first Native American to star in a major production.

The late 1940s and early 1950s saw a period of incredible prosperity and popularity for the Lone Ranger franchise. Lone Ranger products and pictures were everywhere. Comic racks featured the new Dell comic book, the radio waves were filled with “Hi Yo, Silver! Away;” daily newspapers carried the signature strip; book racks held the popular Fran Striker hardcovers and Lone Ranger Big Little Books; and the first made-for-TV Western series found its way to television screens. Clothing, lunch boxes, radios, board games, puzzles, flashlights, toothbrushes, cap gun sets, trading cards, pencil cases and pencils, watches and clocks, coloring books, scrap books, and footwear jammed the shelves of big name department stores. It seemed that Lone Ranger, Inc. had conquered the marketing universe.
 

Lone Ranger Brace Beemer Cutting Cake for Cast and Crew
 

But who was this masked man? Fans wanted to know and the following tale became the official version of the Lone Ranger’s creation:

In 1874 six Texas Rangers were caught in a murderous ambush in a canyon known as Bryant's Gap. With the help of one of the Rangers’ guides, the trap was set by the notorious Butch Cavendish, leader of the Hole in the Wall Gang.  With every Ranger thought to be dead, Cavendish turned his gun on the traitorous guide with the assumption that if the man betrayed the Rangers, he would, sooner or later, betray the Cavendish gang.

In actuality, only five died that day. A sixth Ranger was left for dead and would have died if not for an amazing coincidence. An Indian man, known as Tonto, happened upon the scene of the ambush and found the ranger who was still clinging to life. Recognizing him as his boyhood companion, Tonto carried him to a nearby cave to nurse him back to health. While the wounded man was recovering, the Indian buried the five dead Rangers and prepared an additional grave so the world would think that all of the Rangers had perished. 

The wounds mended quickly; and four days later, the surviving Ranger recovered enough to ask what had happened to his comrades. Tonto explained that the other Rangers had been killed and spoke these prophetic lines, "You only Ranger left.  You lone Ranger."

Tonto learns that the group of ambushed rangers was led by his friend’s brother, Captain Dan Reid. (Although the Lone Ranger's last name was acknowledged in the program as Reid, the use of his first name was avoided in both the radio and television series.)

Determined to avenge the deaths of his brother and fellow Texas Rangers, Reid further defines his future with two key decisions. He fashions a mask from the vest of his brother which he vows to always wear. The disguise will not only identify him in his new role, it will perpetuate the myth that he died in the ambush. He also resolves to use silver bullets in his gun as a reminder that life is precious and, like his silver bullets, should not to be wasted. Fortunately, Reid owned a silver mine which provided him with needed funds as well as the materials for his matched set of silver six-shooters, an endless supply of bullets, and later, his horse’s silver shoes. With these key resolutions, Reid’s transformation is complete; he is now the Lone Ranger.

At this point, The Lone Ranger and Tonto dedicate their lives to fight for truth and justice and promise to be forever faithful to one another. They frequently call each other kemo sabe, which roughly means faithful friend in the language of Tonto’s tribe.
 

Click on the arrow (above) to hear the Lone Ranger episode.


The Lone Ranger had ridden a chestnut mare called Dusty until the horse was killed by an outlaw that he and Tonto were tracking. Needing another mount, the two men unexpectedly find a splendid white stallion that has been critically injured by a raging buffalo. They nurture the horse back to health; and in gratitude, the white horse choses to give up his wild life and become Silver, the Lone Ranger’s mount. Whenever the Ranger mounts the stallion he cries, "Hi-yo Silver, away!" which becomes one of the most familiar catchphrases in pop culture.

The origin of Tonto's horse, Scout, is less clear. For a long time, Tonto rode a white horse called White Feller. In a 1938 episode, Tonto is given a paint horse by his friend Chief Thundercloud, who then takes and cares for White Feller. The paint is always referred to as Pinto until later that same year the horse is renamed Scout.

Early in the radio series, The Lone Ranger established that he was a master of disguise.  At times, he would infiltrate an area using the identity of an old prospector with a full beard. He would then gather needed intelligence about criminal activity and thwart its success. No one ever suspected the old man’s true identity.

In the first radio broadcasts, Reid was well-established as the Lone Ranger when he met Tonto for the first time. Cactus Pete, a friend of the Lone Ranger, explains in an early episode that Tonto had been seriously injured in a dynamite explosion at a gold mine. One of the men responsible wanted to kill the wounded Indian; but the Lone Ranger arrived on the scene and made him administer first aid instead. The man forced to keep Tonto around, decides to make the Indian the fall guy when he would later murder his partner. The Lone Ranger foiled both the attempted murder and the attempted framing of Tonto; and as Cactus Pete relates, the masked man and the Indian then became partners. In later years, that particular episode would be superseded by Trendle and Striker’s decision to retroactively have Tonto play a major role in The Lone Ranger’s origin. 

The Lone Ranger and Tonto encountered Butch Cavendish twice over radio’s next quarter century. The first meeting resulted in a long prison sentence for Cavendish. The second showdown was more decisive. Butch had broken out of prison, and the Lone Ranger and Tonto tracked him back to Bryant’s Gap. In a fierce gun battle, Butch Cavendish became the only victim to fall to one of the famous silver bullets. On television Butch Cavendish met his end by being tossed off a cliff in a fight.

By the late 1940’s, the era of the old-time radio programs was coming ending, and television was making its mark on the entertainment industry.  George Trendle decided to use the success of the radio series to bring The Lone Ranger to the new media. A quick visit to General Mills in 1948 yielded the first sponsor for the first made-for-TV western. Though Trendle was credited as the producer for television version, he was inexperienced in that medium so he wisely hired longtime MGM film producer Jack Chertok, who was responsible for the majority of the TV episodes. Of those shows, the first seventy-eight were produced and broadcast, non-stop, for seventy-eight straight weeks — then, they were repeated for another seventy-eight weeks.

Casting Clayton Moore as television’s Lone Ranger was a stroke of genius. Casting Jay Silverheels as Tonto was even more-so. The actors who previously had portrayed Tonto were not Native Americans. While Chief Thundercloud and John Todd gave good performances, Silverheels was a full-blooded Mohawk Indian and brought dignity to the role and inspiration to other Native American actors and actresses. When Moore and Silverheels began their television roles, they were about to become not only the defining characters for the Lone Ranger and Tonto but also pop culture icons as well. 

On September 15, 1949, children and adults crammed around television sets in homes and department stores anxiously awaiting the network premiere of their western heroes. With the first stirring notes of Rossinni and the thunder of Moore and Silverheels’ galloping horses, the excitement must have been immense. With the image of Silver rising on his rear legs and the Lone Ranger on his back, history was made.

The television show continued the great tradition of the radio series. Honesty, integrity, moral courage, and fair play were always at the center of the episodes. The series ran from 1949-1957, 221 episodes. In the years since, they have continuously aired in syndication and later on cable capturing new generations of fans and renewing allegiances of their parents and grandparents. It is probably still true today that the Lone Ranger is the world’s best known Western hero.

 

 

 

The Lone Ranger Creed

AS THE PICTURES BORDERING THIS PAGE SHOW, the image of the Lone Ranger changed somewhat over the years. The character of the Lone Ranger, however, has consistently been governed by the identical moral code which was created by station-owner George W. Trendle and writer Fran Striker at the inception of the popular, masked hero. Faithful listeners were asked to follow this creed:


1934

I believe . . .
That to have a friend, a man must be one.

That all men are created equal and that
everyone has within himself the power
to make this a better world.

That God put the firewood there, but that every man
must gather and light it himself.

In being prepared physically, mentally, and morally
to fight when necessary
for that which is right.

That a man should make the most of
what equipment he has.

That "this government of the people,
by the people, and for the people" shall live always.

That men should live by the rule of what is
best for the greatest number.

That sooner or later. . . somewhere . . . somehow...
we must settle with the world and
make payment for what we have taken.

That all things change but truth, and truth
alone lives on forever in my Creator,
my country, and my fellow man.


1996

1935

1966

1936

1959

1937

1953

1938

1951

1939

1940

1941

1942

1948

1950


IN ADDITION, AND IN ORDER TO ENSURE, THAT THEIR CHARACTER remain constant and true to their theory, creators Striker and Trendle drew up these guidelines and list of rules which embody who and what the Lone Ranger is and why he has remained a hero and a legend:
The Lone Ranger is never seen without his mask or a disguise.

  • With emphasis on logic, The Lone Ranger is never captured or held for any length of time by lawmen, avoiding his being unmasked.
     
  • At all times, The Lone Ranger uses perfect grammar and precise speech completely devoid of slang and colloquial phrases.
     
  • When he has to use guns, The Lone Ranger never shoots to kill but rather only to disarm his opponent as painlessly as possible.
  • Logically too, The Lone Ranger never wins against hopeless odds; i.e., he is never seen escaping from a barrage of bullets merely by riding into the horizon.
     
  • Even though The Lone Ranger offers his aid to individuals or small groups, the ultimate objective of his story is to imply that their benefit is only a by-product of a greater achievement: the development of the West or our Country. His adversaries are usually groups whose power is such that large areas are at stake.
     
  • All adversaries are American to avoid criticism from minority groups.
  • Names of unsympathetic characters are carefully chosen, avoiding the use of two names as much as possible to avoid even further vicarious association. More often than not, a single nickname is selected.
     
  • The Lone Ranger does not drink or smoke, and saloon scenes are usually interpreted as cafes with waiters and food instead of bartenders and liquor.
     

 

Who Was That Masked Man . . .

No Photo

John L. Barrett
January, 1933 - Radio

Barrett played the Lone Ranger on the test radio broadcasts over WEBR-Detroit during early January, 1933.

No Photo

Jack Deeds
April, 1933 - Radio

A dapper little actor named Jack Deeds played the title role in unconvincing fashion for the first six episodes. When Deeds arrived at the station drunk one evening, he was fired on the spot by Director Jewell who then took over for that night’s broadcast.

George Seaton (under the name George Stenius)
January 31 to May 9, 1933 - Radio

Stenius, a soft-spoken 21-year-old stage actor who was more comfortable with writing than performing, is considered the first Lone Ranger. He left acting, however, to pursue his true calling and earned accolades though writing and directing the Christmas classic Miracle on 34th Street. He also directed the movie Airport.

When Stenius quit, Brace Beemer was selected to play the lead, but he quit after a few months to open his own advertising agency.

Earle Graser
May 16, 1933 to April 7, 1941 - Radio

Mild-mannered Graser didn't look the part, had never been west of Michigan, couldn’t ride a horse, and shot a gun only once in his life; but his voice was perfect for the role. His "Hi-Yo, Silver! Away" was used throughout both the radio and television series. Tragically, Graser fell asleep behind the wheel after leaving work and was killed. The irony of him having urged many a plea to children to join the Lone Ranger Safety Club was not lost on the press.

Brace Beemer
April 18, 1941 to September 3, 1954 - Radio

Brace Beemer, the station manager and the longtime public face of the Ranger at parades, rodeos, and school functions, became the logical choice to replace Graser.

Looking to soften the transition to a different voice, Striker’s revised storyline had the Ranger seriously wounded and unable to speak in anything other than an occasional moan or whisper. Tonto carried much of the action for several episodes until finally, a couple of weeks after Graser’s death, a healed Lone Ranger was able to speak with bold, renewed vigor.

Beemer, a strapping 6 foot,3 inch Illinois native who could handle horses, guns, and bullwhips with ease, took over the role for the remainder of the radio run. Nowhere in the pages of history can one find a more popular voice on the radio as the Lone Ranger than Brace Beemer's. His voice was so identified with the role, that Clayton Moore imitated his speech patterns in the early episodes of the television series

Lee Powell
1938 - Film: The Lone Ranger

Powell was killed in action in the Pacific in 1944.

Robert Livingston
1939 Movie Serial: The Lone Ranger Rides Again

Livingston later became famous for his role as one of the Three Mesquiteers.

Clayton Moore
1949 to 1950, 1954 to 1957 - Television
1956 Film: The Lone Ranger 
1958 film: Lone Ranger and the Lost City of Gold

Clayton Moore played the Lone Ranger during all but one of the television seasons. Leaving the show due to contractual reasons as well as desiring better treatment, Moore was replaced by veteran actor John Hart. A change in mask accompanied the lead change, and once Moore returned in 1954 so did the old mask.

John Hart
1951 to 1952 -
Television

Hart, veteran actor, was brought in to replace Moore.

John Hart continued in the role in the '80s with an appearance on Happy Days, The Fall Guy, The Greatest American Hero, and a small role in the 1981 film as well. 

Klinton Spillsbury
1981 Feature motion picture: The Legend of the Lone Ranger

Klinton Spilsbury was not the most inspiring Lone Ranger. While physically believable in the role, his voice was deemed too high so Stacy Keach dubbed the full dialogue.

   

. . . and his Faithful Indian
Companion Tonto

John Todd
January 30, 1933 to September 3, 1954

The same actor was always heard as radio's Tonto. He was former Shakespearian actor John Todd, who was over 50 years old when he took the part. Program Director Paul Carnegie’s most important duty was making sure Tonto was awake.

“John Todd was in his 70s by the end of the series, and he’d sit in this chair in the corner. So on my script I’d always write ‘John’ in big letters a couple of pages before one of his scenes. That reminded me it was time to go over and nudge John. He’d say, ‘Sheriff ride to town, kemo-sabe’ or something like that and then doze off again.”

Chief Thunder-Cloud
1938 Film: The Lone Ranger
1939 Film: The Lone Ranger Rides Again

Jay Silverheels
1949 to 1957 Television: The Lone Ranger 
1956 Film: The Lone Ranger
1958 Film: The Lone Ranger and the Lost City of Gold

In 1949 Silverheels was cast as Tonto over 35 other contenders for the coveted role. He became the first real Indian to star in a television series.

One day before filming at Iverson Ranch, Silverheels refused to get into costume. Clayton Moore checked and discovered that he was upset because they, as stars of a hit series, didn’t even have their own dressing rooms. He and Moore had to change in the men’s room at a gas station down the road. Moore talked him into performing that day; and the very next, they had dressing rooms.

According to Silverheels’ niece, Joyce Kesmarki, he was pleased to be starring in a hit show; but he wasn’t pleased with his character.

“He wanted to be more himself instead of the starchy person who said ‘how, me Tonto’ and that sort of thing. He didn’t like that too much,” she said.

Silverheels was very, very frustrated like a lot of Native actors,” said Michael Horse, who later played Tonto on The Legend of the Lone Ranger.

ACTORS AND OTHER SUPPORTING PLAYERS were selected from Detroit area actors and studio staff. These included Jay Michael (who also played Sgt. Preston on Challenge of the Yukon), Bill Saunders (as various villains, including Butch Cavendish), Paul Hughes (as the Ranger’s friend Thunder Martin, various army colonels and badmen), future movie star John Hodiak, Janka Fasciszewska (under the name Jane Fae), and others. The part of nephew Dan Reid was played by various child actors, including Bob Martin, James Lipton, and Dick Beals.
 

 


 

The Men Behind the Mask

George Trendle
Station Owner

Fran Striker
Writer
James Jewell
Director

GEORGE TRENDLE

THERE WERE MANY TIGHT-FISTED BROADCASTERS in the Golden Age of Radio, but probably none more callous and greedy than George W. Trendle, the owner of WXYZ in Detroit. In June 1932, Trendle decided to drop the network affiliation and to operate WXYZ as an independent station. He envisioned producing his own radio series and broadcasting locally produced music programs rather than pay for syndicated programs.

To be successful in his new endeavor, Trendle realized that he needed a major drama. He was lucky enough to have access to talented and prolific writer Francis Striker and the drama group of Jim Jewell so he felt he could produce something at little cost. For the music to be played on WXYZ, he demanded that it be classical (translated to mean: not under copyright and, therefore, free).

Trendle wanted the hero of his new show to be a lone, mysterious figure set in an historic western setting with the same type of appeal as Zorro or Robin Hood. He thought he should be strong enough to fight for his principles but, at the same time, be kind at heart. The target audience included children, so Trendle insisted on a wholesome hero with high moral standards and stories with a minimum of violence and romance.

Eventually, Fran Striker, Jim Jewell, and studio manager Harold True suggested a masked Texas Ranger. Writer Fran Striker was given the task of fleshing out the details and providing scripts; Jim Jewell was instructed to help him. The result was The Lone Ranger we know today. While the main vehicle was radio, the new character’s potential for merchandising and movies was no doubt also on Trendle's mind.

Jim Jewell was appointed as the show's director; and he supplied the actors from his own repertory company, which included George Seaton as the first Lone Ranger. With a minimum of rehearsal and preparation, the first show aired in January 30, 1933. In order to service a nationwide audience, the live broadcast was performed three times--once for each time zone. Beginning in February, 1938, the third performance was recorded on a transcription disk for later broadcast on stations that did not have a live connection to the network.

In the first few weeks George Trendle had no idea how popular the show was until the audience started to write letters. They arrived in the hundreds and then in the thousands. In May of 1933, a free popgun was offered to the first three-hundred listeners who sent a written request; and the station received nearly 25,000 replies. In July of that first year, the Lone Ranger made a public appearance at a Detroit park; and a crowd estimated at 70,000 gathered and almost caused a riot. It was obvious, at this point, that Trendle had a major hit on his hands.

By 1936 the Lone Ranger Safety Club had distributed over half a million Lone Ranger badges; and by 1939, well over 2,000,000 photos and 500,000 masks were proudly displayed throughout America.

Despite the immediate and enormous popularity of the Lone Ranger, Trendle made sure that none of his cast and crew was ever fairly compensated. Trendle forced Striker and Jewell to sign over all rights and named himself as the creator of the Lone Ranger. He actually fired the talented Fran Striker when the script writer asked for a $3 raise per episode. After several months with substitute writers, Trendle allowed the humbled Striker to return to his old job.

Trendle and his hatchet-man H. Allen Campbell would offer prospective employees a job at no pay. Promising a salary when things got better, the duo obtained free labor from many hungry workers. Campbell's responsibilities included keeping a duplicate set of accounting books so he could show red ink to any employee brash enough to ask for a raise.

Radio station WXYZ prospered through the strength and popularity of its The Lone Ranger, Challenge of the Yukon, and The Green Hornet—all Striker scripts. Trendle and his banker cronies earned enormous royalties from movies, television, books, and countless merchandise--from costumes to lunch boxes. The talented cast, crew, and production staff of these shows always were short-changed. Many of the high-handed practices Trendle perfected would not have been successful in an era other than the Great Depression, where any job  was sought by desperate Americans.

A final, bitter irony of this story occurred in July 1954--probably at the height of the Lone Ranger's stock--the 70 year old Trendle sold his entire rights to the Lone Ranger to the Wrather Corporation for 3 million dollars. Tossing his proverbial dog a bone, Trendle gave Fran Striker a $4,000 bonus out of the proceeds.

 

FRANCES STRIKER

A SELF-DESCRIBED HACK WRITER, Fran Striker began his prolific radio career in Buffalo, New York and wrote radio scripts for stations across the country. He acted as his own syndicate, Fran Striker Continuities, A Broadcast Idea Shop and Radio Word Shop. With his phenomenal creative talents, he penned half-hour mysteries and westerns, which included Thrills of the Secret Service, Dr. Fang, Warner Lester, and Covered Wagon Days, before he crafted his definitive production The Lone Ranger.  

Though credited by station owner George Trendle as the creator of the Lone Ranger, Striker signed over his rights to the character for a mere $10,000 per year. Today, that move may seem short-sighted given the incredible potential of the Lone Ranger character; but to a young writer with growing children, a stable income for his family during the midst of the depression was more important than percentages. For Trendle, the deal was substantial given that his income from the Lone Ranger was $500,000 in 1939; and over the years, he would benefit greatly from increased marketing.

While employed at WXYZ, Striker also contributed to and co-created the Green Hornet and Challenge of the Yukon (Sgt. Preston). Not only did he write these radio dramas, he wrote the Green Hornet comic book and the Lone Ranger comic strip as well. When the Lone Ranger and Sargent Preston moved to television, Striker’s scripts followed.

Striker’s typical year consisted of 156 Lone Ranger strips, 365 comic strip scripts, 104 Green Hornet radio scripts, and 52 Ned Jordan scripts. He also wrote the 17 Lone Ranger novels and contributed television scripts and an occasional freelance story when time permitted. His prodigious output was equivalent to writing a Bible every 3 months. During his writing career from 1929 to 1954, he literally destroyed 4 typewriters.


JIM JEWELL

IN JUNE 1932, JIM JEWELL WAS HIRED as the dramatic director for WSYZ-Detroit when George Trendle, the owner of radio station decided to drop network affiliation and produce his own radio programs. Jewell also supplied the actors from his own repertory company, the "Jewell Players,"to work on station projects.

Jewell was part of the team that worked out the original concepts for The Lone Ranger. Jewell is credited for selecting The William Tell Overture as the theme music for the series. Ke-mo sah-bee, the greeting between the masked Ranger and Tonto, was derived from the name of a boys' camp owned by Jewell's father-in-law Charles W. Yeager. Camp Kee-Mo-Sah-Bee operated from 1911 until 1941 on Mullet Lake south of Mackinac, Michigan. After the radio show became popular, Yeager held Lone Ranger Camps there.

Jewell produced, directed and occasionally wrote many of the early episodes for The Lone Ranger and The Green Hornet.  He was the director for both series from their beginning up until 1938. Jewell's sister, Lenore Allman (Lenore Jewell Allman) wanted to play a role in a radio series at WXYZ so Jim wrote her into The Green Hornet. She played Lenore Case, the Green Hornet's secretary, for 28 years and is in the Radio Hall of Fame.

Jewell left WXYZ in 1938, and moved to Chicago and worked as a director-producer at WBBM, the CBS radio affiliate in Chicago. He directed Jack Armstrong, the All-American Boy beginning in 1938 until the series ended in 1951. From 1951 to 1955, Jewell was the producer/director of The Silver Eagle, a Mountie adventure which ran on ABC and starred Jim Ameche, the brother of movie star Don Ameche. As the era of radio dramatic series came to an end, he attempted unsuccessfully to bring The Silver Eagle to television.

He died from a heart attack in Chicago in August, 1975.

 

 

 


 

RADIO PREMIUMS

1. Lone Ranger 3-piece Kit, (1930s)
Containing: C
olorful Lone Ranger cardboard gun with a paper insert that flies out and makes a snapping sound when flicked downward, a stiff, black paper mask with black elastic band, and a lariat red crepe paper in pink stiff paper cover.


 

  


 

 

 

 

 

 


2. Chief Scout Membership Badge, (1934-38), Silvercup


3. Safety Club Pinback, (1934-38), Merita Bread

4. Lone Ranger Safety Club, (1934-38), Bond Bread


 

 

 

 

 

 

 

 

 

5. Safety Club Badges, (1934-38)

Silvercup Bread Cokakco Bread Bond Bread T.V.B. Bread

 

 

 

 

 

 


 


6. Weather Ring , (1938), Silver Cup Bread
Ring has adjustable brass bands. Top has hexagonal clear plastic cover over a piece of litmus paper which is designed to change colors according to the weather.


7. Silver's Lucky Horseshoe Club Badges, (1938-39), Merita Bread

 

 

 

 

 

 

 

 

8. Movie Viewing  Ring, (1940), Cherrios, Box-Top + 20¢
The ring is an adjustable brass band with a small aluminum tube that telescopes out two inches. It has a lens on one end for magnification and for inserting the film strip. When holding the ring up to a light source, you can peer through the small end of the telescope and view the film, U.S. Marines, which features military men at war.

 

       

 

 

 

 

 

 

 


 


9. Official Shirt and Mask-Tie, (1941), Cherrios, Box-Top + $2

Note: Addditional offer for Guns and Holster Set on box, 1 box top + $2.95


10. Leather Texas Embossed Leather Cattleman’s Belts, (1941), Kix
Belt #1: Embossed with repeat patterns of Lone Ranger on Silver, Tonto, Arrowhead, and Portrait of Lone Ranger with appropriate labels.  

Belt #2: Shinny silver buckle with embossed image and name of the Lone Ranger and embossed pictures of Stagecoach, Teepee, Cactus, and Horse and Rider with the "The Lone Ranger" name.


 

11. National Defenders Military Ring, (1941), Cherrios


12. National Defenders Warning Siren, (1941), Kix
 


 

13. National Defenders Military Ring, (1941), Cherrios


14. Safety Glo-In-The Dark Belt, (1941), Kix, Box-Top + 10¢
The belt itself is 1.25" wide by 28.5" long made of opaque flexible plastic with a 1.5x1.75" chrome luster metal buckle. Belt has graphics of Lone Ranger and Tonto plus several safety slogans for kids and glows brightly.

 

 

 

 

 

 


15. Secret National Defenders Portfolio, (1941), Kix
A complete Lone Ranger National Defenders Secret
Portfolio kit was previously thought to include just a 12 page manual (pictured on right), a Warning Siren with cord, KIX Cereal insert & tube mailer. Thanks to a new discovery it is now known that an order blank for a Jack Armstrong premium was also included.


 

16. 45 Caliber Silver bullet with Secret Compartment, (1941) Kix

 

 

 

 


 

17. Lone Ranger Billfold, 1942, Kix

 

 

 

 

 

 

 


 


18. Lone Ranger Meteorite Ring, (1942), Kix
The brass ring has adjustable bands. The ring's sides have an area with small irregular marks, representing the surface of a meteor. The ring top has a metal rim with a clear slightly domed celluloid cover over small rock pebbles.


19. Blackout Kit, (1942), Kix
The kit contains 7 materials with luminous finish: A sheet of paper with recommendations for using the 4 supplemental glow sheets and with alphabet and numeral letters to serve as stencils for luminous projects; glow-patch reading "Lone Ranger Volunteers;" rectacular glow-piece with the complete Pledge To The Flag; and a headband reading "Lone Ranger Volunteers." 

 

 

 

 

 

 


 


20. Unmarked Military  Pin, (1942), Cheerios


21. Lone Ranger Military Rings, (1942), Kix
Each of the 4 rings pictured below had secret compartments with photos. The top slid off and on its underside was a picture of Silver. On the ring base, a photo of The Lone Ranger was included.
 

   

Marine Ring Navy Ring Air Corp Ring Army Ring

 

 

 

 

 




 

 

 

 

 


22. Safety Club Solid Silver Bullet, (1942), Kix


23. Victory Corp Gun, 1942, Kix


24. Victory Corp Stationery, 1942, Kix
Eight Different
sets of station
 

 


25. Victory Corps Card and Badge, 1942, Kix

 

 

 

 

 

 


 

 



 


26. Victory Corps Manual, 1942, Kix


27. Victory Corps Tab Pin, 1942, Cherrios


28. Airbase Cereal Box, 1943, Kix
Complete airbase found on back of Kix cereal package.


29. Airbase, 1943, Kix
This was a large sheet map.


30. Mask, (1943-46), Kix


31. Membership, War Bonds Card, (1943-46), Kix


32. The Lone Ranger Official Weber's Cryptograph Decoder Card, (1943-46), Weber’s Bread

 

 

 

 

 

 

 

 

 

 

 


33. War Bonds Pinback, (1943-46), Kix


34. Tatto Decals, (1944), Kix


35. Victory Battles of 1942-45 Album, (1945), Kix


36. 45-Caliber Silver Bullet with Compass, (1947), Kix
The bullet opens up to reveal a secret compartment and a compass. When the premium was offered it contained two small chemical tablets for secret writing. 

 

 

 

 

 

 

 

 

 


37. Atom Bomb Ring, (1947), Kix, Box-Top and 15¢
Without question, the most popular and best-selling radio premium was the Atom Bomb Ring for who could resist advertising like this:

Awesome! Amazing! Atomic!”

The directions described:
 Twist tail fin--slide it off--and you’ll find a
concealed Observation Lens inside.

Go into dark room and wait until your eyes are
accustomed to darkness.
Look into lens—and SOCKO!

You’ll see brilliant stabs of flashing light . . .
caused by released energy of atoms
split to smithereens inside atom chamber.


In reality, this ring was a miniature spinthariscope that actually had a small amount of radioisotope in it to produce the scintillations caused by nuclear reactions. With its tailfin piece removed, though, the bomb body looked like a silver bullet. The removable tail fin was also hollow and could be used to carry tiny secret messages.

 


 

 

 

 

 

 

 


 


38. U.S. Army Goggles, (1947), Cherrois, 2 Box-Tops
The goggles were adjustable and were said to be the same kind worn by GIs in combat.


39. Six-Shooter Gun Ring, (1947), Kix, Box-Top + 15¢
The gun and ring base are made of plastic and metal. To operate, you would insert a small piece of flint into the front-underside of the gun, turn the small notched wheel on the top, and watch as sparks flew.

 

 

 

 

 

 

 

 

 

 

 


 


40. Aluminum Rim Pedometer, (1948), Cherrios


41. Lone Ranger Flashlight Ring, (1948), Kix
The Flashlight ring came with its own light bulb and battery. On one side the Scales of Justice are pictured while on the other side, the Statue of Liberty's hand holding torch is shown.

 

 

 

 

 

 


 

 

 


 

42. Lone Ranger Frontier Town, (1948),   Cherrios
Buildings making up the Lone Ranger Frontier Town were found on the backs of specially marked boxes of Cherrios. There were a total of 9 different Cherrios packages containing the buildings which could be cut out and assembled. The 4  paper sections of the town and additional buildings made of stiff paper were offered as a mail-in previum. There were 71 buildings in all.

Since most of the Lone Ranger's adventures in 1948 took place in and around the Frontier Town, the listener could follow the story step-by-step by laying out the map and all it's buildings before each show.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 


43. Long Ranger Bandanna, 1949, Kix

 

44. Secret Deputy Folder with Secret Compartment, (1949), Cheerios
Box-Top + 15¢

Note: Additional offers for Flashlight and Movie Viewer Rings on package back.


 

 

 

 

 

 

 




 


45. Flashlight Gun with Secret Compartment in Handle, (1949-50), Cherrios


46. Lone Ranger Neckerchief for Shirt or Mask, (1949-50), Cherrios


47. Safety Club: Letter, Photo, and Card, (1950), Merita


48. 17th Anniversary Lucky Piece, (1950), Cherrios

Celebrating 1933 to 1950

 

 

 


 

 

 

 

 

 

 


49. LONE RANGER MASK SET, (1950s),
Cherrios/Wheaties
Eight different masks on package backs make up the complete set of Western character face masks. Each one is ready to be cut out and secured with an elastic band to hold the mask to a head or fastened to a stick to hold in front of face.



50. Lone Ranger Coloring Book, (1951), Merita Bread


51. Lone Ranger Coloring Contest, (1951),   Cherrios
Specially marked boxes of Cherrios featured 2 Lone Ranger images on their package-back. Contestants could color them as they wished and send them in for judging. The prize list included 10 trained white horses as first prizes, 1,000 Lone Ranger Decca Records albums as second prizes, and 10,000 Lone Ranger western bandanas as third prizes.


 

 

 

 




52. Glow In The Dark Belt, (1951), Kix


53. Comics: His Mask and How He Met Tonto, 1951-56, Bond Bread


54. Deputy Club Charter, (1951-56), Kix


55. Hike-O-Meter, (1951-56), Wheaties

 

 

 

 

 

 

 

 



 


56. Initial Stamper Branding Iron, (1951-56),  Wheaties


57. Lone Ranger Deputy Kit, (1951-56), Cherrios/Wheaties


58. Lone Ranger Cut-outs/Brace Beemer image, (1951-56), Merita Bread


59. Comics: Story Of Silver, (1951-56), Cherrios 


 

 

 

 

 

 

 


 


60. Mystery Box Back, (1951-56), Wheaties/Kix
Ten boxes of Wheaties and Kix cereals had different mysteries on their package backs. Inside of the box was a secret clue that was essential to solving the mystery.

   

 

 

 

 

 

 

 

 

 


 

 

61. Silver Saddle Ring with Film, (1952), Cheerios
The saddle portion of the ring has a brass finish while the lower part has a bright silver luster. The saddle slides off to reveal a frame to hold the film strip that is included with the premium. Beneath the frame is material that glows brilliantly when exposed to light and thus allows the viewer to see the pictures when the film strip is in place. The 4-panel strip has illustrations of the Lone Ranger, Tonto, and Sil
ver.


62. Tonto’s Beaded Leather Belt, (1952), Kix

 

 

 

 

 

 



63. Comics: How To Be a Lone Ranger, 1954, Merita Bread


64. Lone Ranger and Tonto Health and Safety Book, (1955), Merita Bread


65. Lone Ranger Ranch Fun Book, (1955), Cherrios


66. Tonto Mask, (1957), Merita Bread

 

 

 

 

 

 


 

 


67. Life Size Lone Ranger and Tonto Posters, 1957-82, Wheaties, the word Wheaties cut from 2 packages + 25¢

 

 

 

 

 

 

 


 

 


 


68. Map Of The Old West, (1957-82), Wheaties


69. Movie Membership Kit, (1957-82), Cherrios


70. Movie Ranch Wild West Town, (1957-82), Cherrios
Special boxes of Wheaties had buildings for a ranch movie set on their package-backs.  The side panel of the boxes advertise the availability of twenty-two plastic figures for a Box-Top and 50¢.

   
  Note: Offer for 22 plastic figures of cowboys and Indians for Cherrios Box-Top and 50¢.


71. Rapidfire Revolver, (1957-82), Wheaties, Box-Top + 50¢.